Experiential Studio Digital Jalebi Leverages Innovative Technologies

Defence Industry

New Delhi: An experiential studio Digital Jalebi captivated the audiences at the DefExpo 2020 held in Lucknow through their installations which included Holographic Display, Knowledge Fountain and Touch-Based Interactive Kiosk for HAL; Holographic Display and Big Screen Augmented Reality for DRDO; Big Screen Augmented Reality, Virtual Reality that takes the user through an expressway and Holobox for UPEIDA.

The studio by leveraging innovative technologies helped these organisations share significant information with end-users including the advancements and developments in the field of defence, showcase the fleet industry and their future plans and let the users experience the amenities on real expressways through an interactive and immersive medium.

Saankhya Lab

Apart from doing exhibits for DRDO, HAL and UPEIDA, Digital Jalebi also exhibited their work and solutions “Invest in Karnataka” where the studio exhibited their work in the field of defence using the tools of Augmented Reality and Virtual Reality.

There has been a rise in the deployment of digital reality in defence departments globally. Military industry, which always looks out for new ideas, is slowly emerging as one of the major investors in engaging, immersive, multi-sensory technologies like AI, AR, VR and immersive media to solve challenges, showcase developments in defence and future plans.

Speaking about its presence at the Defence Expo 2020, Nikhil, Co-founder, Digital Jalebi said, “We are elated to get the opportunity of building more powerful impact stories of products by these organisations for end customers and citizens using cutting edge technology for prestigious organisations including DRDO, HAL and UPEIDA. The expo gave us a platform to show our strengths and potentialities through our work. We made sure our exhibits are engaging, educating and entertaining.”

Defence industry which always remains on lookout for new ideas is slowly emerging as one of the major investors into VR. Military industry which always remains on lookout for new ideas is slowly emerging as one of the major investors into VR. The military industry is slowly emerging as one of the major investors into VR.

Digital Jalebi builds smarter conversational campaigns for brands that create emotional connections, fuel conversations and deliver business results. The company is continuously striving to connect brands and people in more meaningful ways by creating emotionally engaging experiences that generate lasting brand love and deliver transformative experiences that deepen brand loyalty and drive brand performance.

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